In its rapid development,3TREES is pursuing not only the goal of becoming a bigger and stronger enterprise, but also a harmonious relationship between the enterprise and nature and maximizing social benefits. Moreover, 3TREES acts on the CSR concept of "Respect for Nature and Care for Your Compatriots", advocating that an enterprise should make due contributions to environmental health, social civilization and progress, the benign development of the industries and the healthy life of consumers. Nowadays, these principles have become an indispensable tradition in 3TREES’s corporate culture, and have become the hallmarks for all her employees’ conduct.

Air pollution has always been a worldwide concern, especially in recent years, as in many provinces in China people have suffered from severe smog and other difficulties, which have become environmental problems facing all Chinese people. Therefore, 3TREES launched a large-scale public welfare event named "China Fresh Air Breathing Charity Tour" in March 2013, calling on people from all walks of life to pay attention to environmental health as much as food safety to realize the goal of "3TREES for each one, fresh air breathing for every day".

And 3TREES and Tencent jointly held the "National Air Quality Concern Activity" in November 2013, calling on all sectors of society to pay attention to air quality and make joint efforts toward a "Beautiful China". These activities received wide coverage from the media, and it was also the first time that China's coatings industry held large-scale events focusing on air quality and urban environment.

In 2015, Chairman Hong Jie of 3TREES was invited to join the Alxa SEE Ecological Association and jointly launched an event, i.e. "Protecting Mother River, and Beautifying Green China" with entrepreneurs from all walks of life concerned about ecological environment protection, and went deep into Alxa in northwest China to inspect the ecological environment, and promised to donate 1 million saxaul trees to Alxa in the first phase for improvement of the desert’s ecological environment in the area. Furthermore, 3TREES donated 5 million yuan in 2016, and together with Tencent Public Welfare and Alxa SEE raised nearly 10 million for public welfare funds.

In 2017, 3TREES participated in re-taking the "Xuanzang Road" and "Guang Xiao Road" to empathize the spirit of perseverance and transcendence of their predecessors, paying tribute to challenges and to public welfare; And once again, we allocated 5 million yuan to Alxa, joined hands with SEE to carry out "Health+ Public Welfare Action", funded a "Vigorous Grassroots Action" Project, and started middle and high-level management cadres and partners visiting saxaul tree forests in the area and feeling the power of nature.

The celebration of the 15th anniversary of the founding of 3TREES on November 19, 2017 marked the official establishment of " 3TREES Public Welfare Foundation" where it was announced that more than 50 million yuan would be donated to the "100 Million Saxaul Trees" Project of Alxa SEE. Thereby 3TREES would build 800 kilometers of green barriers for Alxa to effectively curb the expansion of desertification, which can be described as a great project for the benefit of generations.