One day in 1999, Ye Xiaolong, a merchant in Jinjiang, idle with no customer in his 50-plus sq. m. building materials shop far from a buildings material market, was reading a newspaper when a white emulsion salesman entered his store and they chatted up. By this chance encounter, Ye became a dealer of white emulsion products of 3TREES. Compared to similar products he had sold which were low in prices but very unstable in quality and often triggered complaints from customers, he found that the white emulsion products of 3TREES significantly improved his business and had never been complained about. In a later meeting with Hong Jie at the picturesque headquarters of 3TREES, he said, “Becoming a 3TREES dealer was the best choice I have made, and I saw in Chairman Hong as well as the brand the typical attribute of dogged perseverance characteristic of Fujian people, and it deeply attracted me.”

Ye Xiaolong began to learn more about 3TREES and received sales training from the brand before gradually setting up his own distribution outlets and special technical service teams. With steadily increasing sales, he has become a leading dealer in building materials products in the local market. After 18 years of efforts, Ye has grown his business into a large store with an area of over 2,000 sq. m., located at Jinxiu Plaza in Jinjiang Century Avenue near Wanda Plaza. With annual sales of RMB120 million and a team of more than 40 people, he has become a famous big player in the building materials industry in Jinjiang.

Ye always has full confidence in 3TREES. “I am working to develop the surrounding markets, and the company has also given me a lot of help by expanding channels and upgrading products for me. For example, the ‘Health+’ series launched this year has been a big innovation and is beneficial to society as well,” he said with a sunny smile. “I expect our sales for this year to exceed RMB10 million. I am moved that Chairman Hong, now an eminent entrepreneur, still sees me as his old comrade, and I am also determined to continue to strive and grow with 3TREES!” “Only by doing our best can winning be possible, and it is important to think in the long term.” Driven by these values, Ye has been enterprising vigorously in Jinjiang, and he expects to move ahead with 3TREES and achieve even greater success going forward.