On November 6, 2020, the International Forum on Corporate Social Responsibility of Industry and Information Technology & Launch Event of Sustainable Development Report of China's Industry and Information Technology was held at National Exhibition and Convention Center (Shanghai). 3TREES was invited to attend the event and joined hands with 100 outstanding CSR enterprises to call for concerted efforts to create a favorable social environment for sustainable development and strive to build a community of shared destiny for mankind and a better sustainable future for all.
As a side event of the Third China International Import Expo, the International Forum on Corporate Social Responsibility of Industry and Information Technology & Launch Event of Sustainable Development Report of China's Industry and Information Technology was initiated by the Ministry of Industry and Information Technology, and many of the Fortune 500 and industry-leading enterprise were invited to participate. At the launch event, 3TREES as a co-advocator took the stage with representatives of 12 enterprises including Guangzhou Liby Group, KDN Health Group and Jiangsu Transportation Holding Co., Ltd. to issue their CSR reports and sign the joint advocacy, calling on more enterprises at home and abroad to promote green and sustainable development together, adhere to the principle of achieving shared growth through discussion and collaboration and build an open and pluralistic world economy; be people-centric and build an inclusive and happy society; and adhere to green development and build a beautiful home where people and nature coexist harmoniously.
As a leading high-end coating brand in China, 3TREES has long upheld the idea of repaying the country through brand building. While seeking high-quality and rapid corporate development, it has also striven to maximize its social value. As for innovative development, 3TREES has well responded to consumer demand for high-quality coatings and a healthy and clean environment, upgraded all its products to odorless products, continuously provided consumers with green, healthy and environmentally friendly products and touch-the-heart services, leading the development of the industry and meeting the needs of social development and people's yearning for a better life. In terms of coordinated development, 3TREES has taken innovation and service as the two driving forces to transform traditional industry to high-end and hi-tech industry, promote reasonable industrial layout and pushed forward economic upgrading. As for green development, the company has won the title of Green Factory, built an eco-park of intoxicating beauty, realized clean production by introducing internationally advanced production equipment, and striven to achieve the best product quality and minimize the adverse impact on the environment. At the same time, 3TREES has also actively devoted itself to the environmental cause of protecting green mountains and clear waters and building beautiful homes, and made contributions to the construction of ecological civilization. In terms of open development, it has, centering on the internationalization philosophy of "global cooperation, going out and bringing in", achieved fast development by introducing advanced technologies, talents and ideas from around the world. At the same time, it has not only sold superior Chinese coating products and services to the world, but also promoted the brand and culture of 3TREES globally.
As for shared development, 3TREES put forward its CSR philosophy of "respecting nature and caring for your compatriots" right at its inception. Mr. Hong Jie, Chairman and President of 3TREES, led the company to take concrete actions to repay society, spread love, and enthusiastically support environmental protection, poverty alleviation, teaching aid and other public welfare undertakings, donating a cumulative total of more than RMB100 million. Upholding the core corporate values of customer orientation, win-win cooperation with partner and sharing with strivers, 3TREES has created value and shared development achievements with partners and strivers, and built a green and healthy home industry chain with upstream and downstream enterprises, sharing responsibilities and benefits and promoting mutual benefit and win-win situation between corporate development and social development.
Constantly shouldering the mission of "making homes healthier, cities more beautiful and life better", 3TREES will stay true to its original aspirations, forge ahead and pool the strength of global partners and all walks of life in a more open, inclusive and innovative way to jointly promote the green and high-quality development of enterprises and the sustainable development of society, and fulfill corporate social responsibilities, and create a healthy and beautiful life for the people and a better future for the world.