Planting Green and Harvesting Hope ——3TREES Green Ambassadors Visit Alxa
2019.04.02       Category: News

3TREES Green Ambassadors from all over the country arrived in Alxa Left Banner, Inner Mongolia on March 28 to participate in the four-day public welfare visit “Long Planting Journey with One Heart and One Mind” staged by 3TREES.

That was the third time that 3TREES had arranged for its consumers, partners, employees and public welfare enthusiasts from all walks of life to visit Alxa after the first visit in 2017. And the saxaul trees planted two years ago by the 3TREES Green Ambassadors had turned into a lot of greenery in the desert.


Facing the spring breeze, the green ambassadors drove deep into the desert on the morning of March 29. In front of Saxaul Forest No.17 in Xibotu Gacha, Zhu Dejun, Senior Communication Officer of Desertification Control Project of Alxa SEE Foundation, Huang Shenglin, Vice President of SKSHU Paint Co., Ltd., and representatives of 3TREES's consumers jointly unveiled 3TREES’s Public Welfare Forest No.17.


Afterward, the green ambassadors divided into three groups for activities such as planting saxaul, watering the trees and learning about the grafting of the "desert ginseng", i.e. Cistanche deserticola. SEE experts and local herdsmen talked about the conditions for growth and maintenance of saxaul in detail for the green ambassadors who first came into contact with saxaul. The green ambassadors were feeling the difficulty of sand control while digging yellow sand to plant saxaul, taking water from a large tanker, and learning about the inoculation of Cistanche deserticola hands-on.




Knowing that saxaul forest can not only control desertification, but also create economic value by growing Cistanche deserticola, a rare medicinal material parasitic on the root of saxaul, and help local herdsmen get rich, the ambassadors expressed their appreciation of the journey as very meaningful. In addition, the ambassadors took photographs of their wonderful moments with saxaul, which were spread through their WeChat Moments and attracted more people to the public welfare action.


The green ambassadors of 3TREES were crossing the Tengger Desert and visited the SEE Ecological Protection Museum in Alxa on March 30, which is located by the Moon Lake in the depths of Tengger Desert, and is the first museum in China founded by entrepreneurs for ecological and environmental education, and for recording the history of public welfare events in Alxa SEE.


The commentator talked about the efforts made by Alxa SEE in combating desertification to the green ambassadors. And after the visit, Zhu Dejun, Senior Communication Officer of Alxa SEE Desertification Control Project, held a brief and grand certificate awarding ceremony for the green ambassadors of 3TREES.



Then, Huang Shenglin, Vice President of SKSHU Paint Co., Ltd., awarded 3TREES Volunteers Medals of Honor to more than 40 "Green Ambassadors" from all over the country in recognition of their enthusiastic attention and active participation in the charitable tree planting activities arranged by 3TREES.



In addition, the Green Ambassadors also conducted environmental protection such as removing desert garbage to leave nature with a clean and pollution-free native environment on the beautiful Moon Lake.



The four days in Alxa witnessed the green ambassadors of 3TREES taking part in public welfare events and enhancing their friendship associated with public welfare through a series of interesting games involving environmental protection. And those public welfare enthusiasts from all over the world, through 3TREES and environmental protection, have extended their longing for green mountains, clear waters and a better life.


The relationship between 3TREES and saxaul forest began on "99 Giving Day" in 2016. The company has donated RMB15 million to Alxa SEE Foundation up to now.

3TREES Public Welfare Foundation promised to launch the "3TREES Five Ones Project" in the next 10 years in 2017, providing funds for five public welfare projects, including donating RMB50 million for environmental protection projects such as "100 Million Saxaul Trees " and "Creating a Green Home" in Alxa SEE, calling on more people to be part of the ecological environmental protection program to finally restore the green barrier of 800 km of saxaul forests in Alxa.



Enterprises are not only the driving force of the economy, but should also be the bearers of the major responsibility of sustainable social development. Adhering to its principles of "imitation of nature" and "respecting nature and caring for your compatriots", 3TREES has not only persisted in offering environment-friendly products, but has also actively participated in public welfare undertakings toward a better life for all. Moreover, 3TREES shall continue on the road of green and sustainable development, call on more like-minded partners to work together for a beautiful China and a beautiful earth.