The 17th World Brand Summit was held in Beijing on August 5, 2020. Hosted by World Brand Lab, the Summit released the China’s 500 Most Valuable Brands of 2020 Report.
In this annual report based on financial data, brand strength and consumer behavior, 3TREES made to the China's 500 Most Valuable Brands list for the 14th time, with a brand value of RMB29.236 billion, an increase of RMB5.251 billion from the previous year. Its overall ranking rose by 14 places, coming on top of the coating brands list.
After years of operation, 3TREES's healthy, natural and green brand image has taken deep root in the minds of numerous consumers. On the path of green, sustainable and high-quality development, 3TREES has kept pace with the times, boldly pursued change and innovation and launched a series of high-tech and high-grade cutting-edge products and supporting services which integrate fashion, art and health into on body. It is firmly committed to promoting green production and green manufacturing in the industry and worked with upstream and downstream partners to establish a "green ecosystem", greatly enriching the connotations of the 3TREES brand.
In 2019, 3TREES won the title of The Top 70 Brands of the 70th Founding Anniversary of New China, proving to the world its hard brand power as China's leading healthy paint brand. In the same year, 3TREES held a Full-Line Odorless Paint Release Conference with the theme of "Saluting a Beautiful Life", in an effort to truly put the "health+" idea into tens of thousands of households and open the path to build 3TREES into a high-end green brand. Two inspirational minimovies were shown to convey 3TREES’s positive brand image to the outside world.
Faced with the special social environment of the COVID-19 pandemic in 2020, 3TREES has closely focused on the 3 themes of "Value, Collaboration and Growth" and bucked the trend to achieve sound growth: innovatively develop high-end products, and continuously improve multi-channel construction; open a new model of private domain traffic fission marketing, and explore new paths of social retail and live e-commerce; work with fashion and art brands, undertake IP integrated marketing, and commit to making the brand younger; actively devote to public welfare, deepen Internet plus public welfare practices, and engage in online public service activities.……
A series of high-end, public welfare-oriented, innovative and younger measures for brand marketing have further improved 3TREES’s brand awareness and reputation.
3TREES will continue to firmly adhere to its initial entrepreneurial aspiration of "Making Homes Healthier and Cities More Beautiful". It will not only provide healthy and good products for consumers and build up its image of a high-end coating brand, but also showcase its cultural self-confidence and brand charms in international competition, so as to ultimately realize the corporate vision of “Supporting the Earth and Greening the World”.