ADMEN International Award was held in Beijing International Hotel Conference Center on August 5, 2018, when 3TREES's "517 Healthy Paints Festival Communication & Marketing Case" won the "ADMEN International Award for Media Integration Actual Combat Case Award"!
ADMEN is an international award focusing on the global media industry and cultural and creative industries. And since its founding in 2003, it has held five awards granting events up until 2009, which is by far the largest award of commercial value in China's advertising media industry with a most global perspective.
The selected case entering for the award was one that was to use from 2017 to 2018. And on the basis of its core strategy, innovation and effect, 3TREES stood out from among 1,207 cases thanks to its incisive insight into the pain points of consumers, strong data utilization, diversified shopping scenes, upgraded user link paths and the spontaneous gathering and response of users at the event.
3TREES won the gold medal in actual combat of media integration on the occasion, which was well deserved as at present, when people are exchanging health for wealth, 3TREES has been hitting the pain points directly. Aiming at healthy and odorless Health+ series products that offer a reassuring environment in eight hours after application, it launched events at three platforms, namely, Douyin, Weibo and WeChat, ranging from Eight-hour Healthy Plan to Eight-hour Saving Love H5, attracting many netizens to participate.