3TREES Wins 2018 Top 100 Influential Brands Award and Top 10 Model Companies on Brand Culture Influence
2018.05.28       Category: News

On May 25, the "2018 China Brand Influence Development Forum and the Results Release of the (Fifth) China Brand Influence Evaluation" was held at the Diaoyutai State Guesthouse in Beijing, and 3TREES won the Top 100 Influential Brands Award and Top 10 Model Companies on Brand Culture Influence.

The award program is co-sponsored by China Enterprise News Group, China Reform Daily, China International Brand Strategy Research Center of UIBE, the Organizing Committee of China International Enterprise Brand Culture Expo under the China (Shenzhen) International Cultural Industry Fair, and the Discover Brand program of CCTV’s Securities Information Channel. Featuring the theme of “enhancing brand influence, expanding quality supply, and promoting balanced supply and demand”, the program aims to boost the visibility of enterprises with strong innovation ability, outstanding brand and social benefits, complete services and first-class quality.


As a leader in the paint industry, 3TREES's “healthy” brand image is fully recognized by the public. It is the first paint company in the industry to offer “healthy coatings”. With the color green as the theme of its brand, 3TREES is appealing to us all to follow our heart and get close to nature.


Since its inception, 3TREES has, through perseverance and dedication, achieved rapid business growth, and written countless amazing and beautiful stories.

3TREES's growth ring is carved with legends of the paint industry: being the first to propose and promote the concept of “healthy coatings”; launching “China Fresh Breath Charity Tours”; organizing the “National Air Quality Awareness Campaign”; establishing the first business school in the paint industry; building one of the largest single-factory water-based paint bases in Asia; becoming a partner paint brand of Shenzhou VI and Shenzhou VII; and joining hands with Nobel Laureates in Chemistry on technological innovation ......

Following its successful IPO on the A-share market in 2016, 3TREES set a new Health+ standard for the industry, and achieved a dual upgrade of new stores and new logos. The launch of the Health+ products started a new health campaign; at the same time, the company set out plans to build a 361°service system based on its one-stop products and wholesale painting business; to train “future CEOs”, 3TREES has provided a big stage for “strivers” who associate themselves with the corporate culture and shares resources with them, and the 3TREES team is constantly expanding......

In 2017, the company developed several creative brand projects with notable highlights, and vigorously explored the youthful elements of the brand. With creative use of new media, 3TREES conducted brand marketing with contents in multiple dimensions, and deeply impressed the consumers with original, targeted and innovative brand promotion methods. Having taken a deep root in China, the 3TREES brand is reaching out to the world!

3TREES has been dedicated to the mission of “making homes healthier and cities more beautiful” along its journey of business growth. By pursuing constant business upgrade and transformation, it is making tireless efforts to join the ranks of “top 10 global paint brands”.